What is Search Engine Optimization?

What is SEO?
SEO stands for search engine optimisation, it describes the process making traffic without costs from the unpaid queries on search engines like Google, Yahoo and Bing. SEO is simplified term that can be used the complex components of making a internet site rank well in search engines to increase the amount of visitors to a site.
SEO is not merely about creating a site that is optimized for search engines, it is about creating websites that are fast, reliable, informative & therefore useful for all different clients of your website. Search engines like Google navigate your website much like a human does , they read content, click links, check out the images and travel around your internet website using the navigation means you provide to customers.
By improving your SEO you not only improve your ratings in search engines you also better your number of users and frequency of potential customers and improve how much time they spend on your website.

Why do websites need SEO?
Nearly all traffic in virtually any large traffic websites is from the three major search engines – Google, Yahoo & Bing. Search Engines have became the primary discovery solution to find sites for visitors. Your customers use these search engines to find content, products, services, information & anything else they may be interested in and so we should aim to help them with this.
Search Engines are perform like roads that you drive on to move around in the real world, they aid people to find places similarly like search engine attaches users to find websites, if there are no streets to where you are wanting to go it is at times impossible to get to where you want to go.
Search Engine Marketing is more often than not the cheapest form of marketing available and offers a high rate of return compared to more traditional styles of marketing and advertising as there is no ongoing cost per customer acquisition and the huge benefits are often last for many years. Unlike other marketing means it takes a while until you begin to see these advancements in traffic though.
Without Search Engine Optimization you may still get some traffic from Search Engines. Although the amount of traffic you get with seo will be larger than without it. Search Engines like Google are incredibly smart and have adapted to find the most information possible from your website and even without SEO they can still do this. But with SEO they can understand and draw out more of your website to aid your website to rank higher in results and shows up in many more search engine searches which when put together brings about a larger number of traffic than before.

Can I do the SEO myself?
Simple answer yes, anyone can do search engine optimization. However the results achieved will never have the same amount of website viewers if instead you used someone like me with years of experience. There are however a lot of free sites like this which offer free or low cost guideance, which is great for low budget start-ups and people wanting to learn SEO.
Any SEO techniques you put into action yourself have to be done so meticulously, there is absolutely no cookie-cutter way to increasing traffic. SEO strategies have to be adapted overtime depending on results they achieve. You may have two similar websites but the strategy required can be greatly different. Poorly executed SEO could have negative effect on your traffic also; spam-like link building & keyword stuffing can lower the worthiness of your website in Google & Yahoo and even get you blacklisted to ensure your website does not rank in those search engines.

Check out the other blogs at Somerset SEO Specialists.

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