코웨이가 지향하는 프리미엄 가전의 3요소인 공간에 녹아 드는 디자인 최적화된 성능 혁신적인 유저 경험을 전부 갖춘 제품인 ‘노블’은 차별화된 디자인과 기술력을 통해 렌탈창업을 향상시킨 점에서 높은 테스트를 받았다.


코웨이는 고객님이 휴가를 즐기기 위해 찾는 장소에 상품 체험 공간을 마련하는가 하면 실제 집처럼 꾸며진 공간에서 설치된 물건을 살펴보거나 당사자가 주작해 볼 수 있도록 한 갤러리 형식의 전시관도 꾸렸다. 저자가 물건을 실물로 본인이 살펴보고 조작해 보는 경험을 통해 기업에 대한 친근함을 얻어가는 것은 물론 입소문까지 유도하겠다는 전략이다.

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33 replies on “코웨이가 지향하는 프리미엄 가전의 3요소인 공간에 녹아 드는 디자인 최적화된 성능 혁신적인 유저 경험을 전부 갖춘 제품인 ‘노블’은 차별화된 디자인과 기술력을 통해 렌탈창업을 향상시킨 점에서 높은 테스트를 받았다.”

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