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코웨이가 지향하는 프리미엄 가전의 3요소인 공간에 녹아 드는 디자인 최적화된 성능 혁신적인 유저 경험을 전부 갖춘 제품인 ‘노블’은 차별화된 디자인과 기술력을 통해 렌탈창업을 향상시킨 점에서 높은 평가를 취득했다.

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코웨이는 누군가가 휴가를 즐겁게 놀기 위해 찾는 장소에 상품 체험 공간을 마련하는가 하면 실제로 집처럼 꾸며진 공간에서 설치된 물건을 살펴보거나 직접 조작해 볼 수 있도록 한 갤러리 형식의 전시관도 꾸렸다. 고객님이 아을템을 실물로 본인이 살펴보고 주작해 보는 경험을 통해 기업에 대한 친근함을 얻어가는 것은 물론 입소문까지 유도하겠다는 전략이다.

렌탈창업

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10 replies on “코웨이가 지향하는 프리미엄 가전의 3요소인 공간에 녹아 드는 디자인 최적화된 성능 혁신적인 유저 경험을 전부 갖춘 제품인 ‘노블’은 차별화된 디자인과 기술력을 통해 렌탈창업을 향상시킨 점에서 높은 평가를 취득했다.”

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